When will Tesla become a mass-market car maker?

The buzz (no pun intended) surrounding the innovative car maker Tesla Motors is in no short supply. Oil might be at an all time low but the popularity of Elon Musk’s electric brain child seem to be all but falling. But the grand question ladies and gentlemen – is when Tesla will become a brand for the masses and start making profits like such. Tesla Motors current sales are a fraction of those of traditional car makers such as GM or Ford, and with massive overhead in for example R&D they really need to start ramping up their sales to reach profitability.

But with a sticker price at roughly $100 000 will the current Model S ever be a car for the masses? I personally doubt it, they need to have a significantly cheaper everyday car in their line-up, government subsidies for green vehicles not-withstanding.

There’s more about this subject over at Bloomberg.