Will the final Window be a success or just shattered glas?

Yesterday Microsoft started the roll out of their latest, and according to them, the very final windows-10-presentation-eventversion of their operating system. It’s no stretch to say that the previous version, Windows 8, did not meet the expectations of neither the consumers nor Microsoft themselves. The tablet did not devour the entire market for laptop PCs, and we still prefer to use a regular keyboard when we need to do any typing worth mentioning. This goes to show how vast the difference between a deliberate business strategy at the outset and what eventually actually ends up being a success can be, even for a historically hugely successful corporation like Microsoft.

The software behemoth in Seattle has seemingly learned it’s lesson though, and is this week releasing its brand new Windows 10 to the public. The best part? It’s free of charge. Yepp, you read right.

The Verve has published a great article and review on Windows 10, check it out here.

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When will Tesla become a mass-market car maker?

The buzz (no pun intended) surrounding the innovative car maker Tesla Motors is in no Tesla-Model-Sshort supply. Oil might be at an all time low but the popularity of Elon Musk’s electric brain child seem to be all but falling. But the grand question ladies and gentlemen – is when Tesla will become a brand for the masses and start making profits like such. Tesla Motors current sales are a fraction of those of traditional car makers such as GM or Ford, and with massive overhead in for example R&D they really need to start ramping up their sales to reach profitability.

But with a sticker price at roughly $100 000 will the current Model S ever be a car for the masses? I personally doubt it, they need to have a significantly cheaper everyday car in their line-up, government subsidies for green vehicles not-withstanding.

There’s more about this subject over at Bloomberg.

 

The discrepancy between early stage advertising and the final product

I found out that Microsoft is working on this seemingly awesome new product called bHoloLens but shortly thereafter i saw this.

This is in no way groundbreaking news, innovative new tech is often marketed as more revolutionary than it actually ends up being when it hits the shelves. But i hope that the HoloLens will be the exception, because it seems really cool… 🙂

A not so unconventional take on marketing across genders

Came across this Bloomberg article on how the industry aims to market and get more women hooked on the wearable tech trend. Their take appears to be that if you slap some bling on the fitness tracker or smart watch more women will start using them and buying them. Cynical? Likely. I personally think that all of the current products in the wearable tech range could use a more time at the designing and drawing board.

Imagine to have a smart watch that looks more like a classic watch but still presents itself as a smart watch with all it’s features. That would be something. The wearables segment will be an interesting one in the future, no doubt about that.

Hope the new year has started great for everyone!

Cheers,

Mika

Helsinki’s future transportation grid will let you order any service from one app

It’s nice to see that my fellow finns are on the side of innovation and forward thinking when it comes to the future of logistics. I hold no doubt about the fact that ideas like this is the way forward for mass-transit. One person one car will be a thing of the past, if it isn’t already.

Head over to Engadget to delve deeper into this subject matter:

http://www.engadget.com/2014/07/13/helsinki-public-transport-mesh/

Is there any real substitute for Springpad out there?

When i logged into my Springpad account earlier today i was presented with the dissapointing message that Springpad will be shutting down as of June 25th this year. I was equally saddened and dissapointed to recieve these news; Springpad has been a fantastic way to build lists of movies, books, TV-series, games and what have you that happen to pop into mind and that you’ll want to return to later. If you’ve used it you know what i’m talking about it. All this on top of the regular note pad functionality, of course.

The Springpad website refers you to Evernote and i tried it out but it’s not up to par as far as i’m concerned. You can’t search for for example books or movies and add them to your list with automatic information gathering like Springpad had.

The search goes on…there has to be another similar service out there that cuts it!

Samsung raising the bar for what a cell phone is?

I came across this article on marketwatch that reveals that Samsung is soon to release a smart watch smarter than any other smart watch that we’ve seen so far; it’s supposedly capable of making and recieving calls on it’s own! That’s right, it doesn’t need to be coupled to a phone at all, you would be able to pretty much use it as a phone on it’s own.

This could be revolutionary..or at the very least a start of completely new line of products. I have to say that i do like the idea… Read more here.