Speed and simplicity – Does strategy need to be any harder than that?

Co-founder and chairman of LinkedIn Reid Hoffman has two basic guidelines when it comes to strategic decision making; It has to go fast and it needs to be simple. For someone like me who’s currently studying Strategy this idea is kind of refreshing. I understand that strategy never is fully planned as per Porter nor fully emergent as per Mintzberg but rather falls somewhere between the two. In any case the theoretical side of it all sometimes seems overwhelming in practice. So i can imagine that in certain cases having the kind of rules of thumb that Hoffman describes can be very useful.

Read the full HBR article here.