And we’re off to a good start!

While preparing my material for a case discussion in International Strategic Management yesterday a class mate told me that the grades for our first two courses this semester had finally arrived. Finally! It’s always exciting to know how you have done, especially this time around when we’re talking about the very first courses of the master program. Personally i liked both these courses, but the one in WTO-law perhaps a bit more than the one in International Business Environment Analysis (coincidentally it was also the trickier one!).

Anyways, i was very happy to discover that i received top grades in both!

dvf

Onwards! 🙂 It feels great to have kicked the first master semester off like this, i have to say.

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Working on your own car might send you to jail in the future

That cars of today, or even the last decade, are more difficult to tinker with than their predecessors is no news to the gear heads of the world. Cars are increasingly more computerized, making them less accessible with your typical monkey wrench and traditional mechanical know how.

As if that in itself is not enough there’s a number of auto manufacturers who seemingly want to make it illegal for you to work on your own car. I first thought that this was an April fools joke, but then i realized that the article in Yahoo Autos was posted this week, April 22nd. As a huge car lover these kind of ideas are just plain ridiculous to me, but what Corvette-Z06-DMCAsurprises me even more is what kind of decision making process in the auto companies involved has led to them publicly expressing ambitions like these.

How on earth can you expect anything else than backlash from the consumers when you’re practically telling them that, yeah we value your custom, but in reality you are not owning your own car, you are merely leasing the technology from us and as such we will prosecute you if you do any kind of work on your own car yourself.

I’m very well aware that in the context of things I’m still learning the field of marketing, but these kind of moves by huge, established corporations amaze me. Because one thing is for certain; this kind of public shenanigans will not increase your company’s brand value.