It’s that time of the month: Exam time!

Our exam in Strategy is coming up this afternoon and that only means one thing for me; maximum exposure to my course material! 🙂

I don’t dare to say that i have good feelings about this one as i don’t want to jinx the bejesus out of my chances for a great grade, but i feel at some sort of ease. Here’s hoping for the right questions!



Speed and simplicity – Does strategy need to be any harder than that?

Co-founder and chairman of LinkedIn Reid Hoffman has two basic guidelines when it comes to strategic decision making; It has to go fast and it needs to be simple. For someone like me who’s currently studying Strategy this idea is kind of refreshing. I understand that strategy never is fully planned as per Porter nor fully emergent as per Mintzberg but rather falls somewhere between the two. In any case the theoretical side of it all sometimes seems overwhelming in practice. So i can imagine that in certain cases having the kind of rules of thumb that Hoffman describes can be very useful.

Read the full HBR article here.



Strategic Marketing thoughts, and a little bit of inspiration

We’re halfway through our course in Strategic Marketing right now and so far the course has offered a few new perspectives on marketing in general and human behavior in particular (which is great news for me since it’s a subject that i really like).

The video below is pretty interesting when talking about strategy and marketing. As much as i wish that this is the one recipe for success, applicable on each and every company and each and every product, it’s probably wishful thinking that it is. It’s with the question “Why” like it is with most things in this world; it’s rarely about any one particular thing, reason or factor, but a collaboration of several of them.

At any rate, Sinek’s presentation is worthwhile and even great, and it is very rewarding to watch. I suggest anyone who’s interested in marketing and communication look up more of what this guy has done.