It’s gonna be a battle of the tech giants this holiday season!

At the E3 2013 (Electronic Entertainment Expo) currently under way in Los Angeles Sony has landed a few punches at arch rival Microsoft in the battle of console gamers.

With a reported launch price of $399, or €399 depending on which side of the pond you live on, it looks as if Sony is going to undercut the Xbox One by a full $/€100 with their Playstation 4.

In addition and unlike Microsoft Sony further announces no issues with backwards compability for PS3 games, and yes, used games will be free to play on the PS4.

It’s shaping up to be an interesting holiday season this year. Now, if i could just get my hands on BOTH of these machines i’d be a happy camper!

Further info can be found here