Working on your own car might send you to jail in the future

That cars of today, or even the last decade, are more difficult to tinker with than their predecessors is no news to the gear heads of the world. Cars are increasingly more computerized, making them less accessible with your typical monkey wrench and traditional mechanical know how.

As if that in itself is not enough there’s a number of auto manufacturers who seemingly want to make it illegal for you to work on your own car. I first thought that this was an April fools joke, but then i realized that the article in Yahoo Autos was posted this week, April 22nd. As a huge car lover these kind of ideas are just plain ridiculous to me, but what Corvette-Z06-DMCAsurprises me even more is what kind of decision making process in the auto companies involved has led to them publicly expressing ambitions like these.

How on earth can you expect anything else than backlash from the consumers when you’re practically telling them that, yeah we value your custom, but in reality you are not owning your own car, you are merely leasing the technology from us and as such we will prosecute you if you do any kind of work on your own car yourself.

I’m very well aware that in the context of things I’m still learning the field of marketing, but these kind of moves by huge, established corporations amaze me. Because one thing is for certain; this kind of public shenanigans will not increase your company’s brand value.

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When will Tesla become a mass-market car maker?

The buzz (no pun intended) surrounding the innovative car maker Tesla Motors is in no Tesla-Model-Sshort supply. Oil might be at an all time low but the popularity of Elon Musk’s electric brain child seem to be all but falling. But the grand question ladies and gentlemen – is when Tesla will become a brand for the masses and start making profits like such. Tesla Motors current sales are a fraction of those of traditional car makers such as GM or Ford, and with massive overhead in for example R&D they really need to start ramping up their sales to reach profitability.

But with a sticker price at roughly $100 000 will the current Model S ever be a car for the masses? I personally doubt it, they need to have a significantly cheaper everyday car in their line-up, government subsidies for green vehicles not-withstanding.

There’s more about this subject over at Bloomberg.