Tidal: Is anyone really surprised?

Earlier this year Jay-Z and his billionaire artist friends set out to save the record industry (themselves) from falling profits. Their answer? A streaming music service with a “superior” sound quality that no one needs to a price that no one wants to pay.

It was no surprise to read on Bloomberg that Tidal is in trouble. Surely this couldn’t have come as a surprise to anyone with the slightest business sense? Read the article for yourselves here.

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